Built for businesses that live on the phone
If missed calls cost you jobs, William was built for you. Explore how AI call answering works in your trade — or talk to the team about yours.
92% call success guarantee across every industry we serve
PICK YOUR TRADE
How William works in your industry
Every trade has its own emergencies, its own intake questions, and its own busy season. William is trained per business — these pages show what that looks like.
Tree Care
Storm-damage calls prioritized, on-site estimates booked automatically.
Learn more →HVAC
No-heat and no-cool emergencies answered around the clock, tune-ups booked to the schedule.
Learn more →Plumbing
Burst pipes and flooded basements reach your on-call phone — routine repairs book themselves.
Learn more →Roofing
Post-storm call surges answered in parallel, inspections booked while demand peaks.
Learn more →Electrical
Safety calls escalated instantly, quote-ready intake for panels, remodels, and EV chargers.
Learn more →Pest Control
Every infestation call answered and booked before the caller tries the next company.
Learn more →Auto Repair
24/7 intake for shops — appointments booked while your bays stay busy.
Learn more →Insurance
Every inquiry answered and qualified, with clean, compliant intake records.
Learn more →ONE PLATFORM
Same guarantee, every industry
THE BUILD & RELEASE PROCESS
Five steps. First call to phones covered.
Every client goes through the same proprietary process — the reason William sounds like your business and not a bot, and the reason you own the result.
-
Discovery
A working session on your business: services, service area, pricing rules, what counts as an emergency, and the intake questions you'd ask yourself. We map exactly how your calls should flow before anything gets built.
You get: your call-flow blueprint -
Build
We custom-build William for you — voice, tone, scripts, booking rules, and integrations, trained on everything from Discovery. This is the one-time build fee, and the build is yours. You own it; you're not renting seats.
You get: your own AI, built to spec -
Test
You and your team call William before any customer does. You hear real conversations, tune the wording, and sign off on every scenario — emergencies, quotes, after-hours, the works.
You get: proof before go-live -
Forward
Your number starts forwarding to William — overflow only, after-hours only, or first-line. Your number stays yours and nothing about it changes for callers; William simply picks up where you can't.
You get: coverage without switching numbers -
Release
Full go-live under the 92% call success guarantee. From here it's per-minute usage while William is on the phone — like buying the car and paying for gas — with a recording, transcript, and summary of every call.
You get: every call answered, documented, booked
QUESTIONS
Industries, answered
My industry isn't listed. Can William still work for me?
Almost certainly. William is trained per business, not per template — if your revenue depends on answering the phone, we can train William on your services, your questions, and your call flow. Talk to the team and we'll walk through it.
Is William customized for each industry?
Deeper than that — it's customized for each business. Your services, service area, pricing rules, emergency definitions, and intake questions are all trained in before you go live.
Can it handle multiple locations or brands?
Yes. William is built for standardized rollout across locations, with consistent intake and reviewable records everywhere — one of the reasons multi-location operators choose it.
Is this another monthly software subscription?
No. Real Automation is an ownership model — like buying the car and paying for gas. You pay a one-time build fee for a custom AI built and trained on your business (which is why it's non-refundable), then simple per-minute usage while William is actually on a call. No monthly fees, no renting.
What does the 92% call success guarantee actually mean?
It's a specific promise: a call counts as successful when the customer did not hang up because they realized they were talking to an AI. We guarantee 92% of calls clear that bar — our current average across clients is 95%. It's why we obsess over making William a charismatic, personal AI rather than a phone menu with a voice.